Strategic Advisory · Leadership · Growth
Growing Businesses. Building Brands. Enabling Cultures.
Linus Adventures LLP, founded by Sunil Lulla, advises businesses on strategic growth, accelerating their market position, improving profitability, and fostering organisational culture.
The Framework
Building on Sunil's 40+ years of experience across consumer, media, entertainment, sports, and communications, The Linus Adventures enables Boards, Promoters and CEOs to Thrive, Revive and Survive. Its forte is growth, partnerships, brand building, culture and leadership.
You're growing - but growth without architecture creates chaos. TLA helps you build the strategy, culture, and partnerships to scale with intent, accelerating your market position and protecting your edge.
Something has stalled. The energy, the growth, the clarity - gone. TLA brings an outside eye, decades of pattern recognition, and the courage to make hard calls. Diagnose. Reframe. Reignite.
Existential pressure demands steady hands and clear thinking. TLA provides trusted counsel to leadership teams navigating competitive disruption, reputational risk, structural crisis or capital resources - without panic, without paralysis.
How We Do It
Each Linus experience is built in partnership with you. There is time invested in understanding what you may be really seeking - be it discovery, pause, or perspective - in shaping the journey alongside you. We partner closely, almost like being 'in residence', drawing on your own experience and a trusted network of local voices, collaborators, and experts to create something which is immersive, personal and not off-the-shelf. There is listening, awakening, role-play, workshops, and lots of fun.
The Man Behind It
Over a four-decade-plus career, Sunil Lulla has led market-defining organisations - driving growth, accelerating market position, and improving profitability, while fostering organisational culture and delivering shareholder value.
His forte is growth, partnerships, brand building, culture, leadership, and stakeholder management - across consumer, media, entertainment, sports, and communications.
Selected Work
The Linus Adventures believes in enabling change and in outcomes which delight its customers. While it may not list client names, it shares outcomes - because that's what matters.
Over 40 years, Sunil has successfully led the creation of new businesses, turnarounds, and partnerships, all of which have seen growth in revenue, profitable and sustainable outcomes and shareholder return.
Below is a representative snapshot of recent engagements across sectors.
Advertising & Media
Re-energised a large integrated ad network - its organisation, its leadership and its practices, new business acquisition and its growth trajectory.
Cultural reset, talent realignment, and a sharpened commercial strategy and position for a firm that had lost its edge.
Technology
Helped a major tech consulting firm unlock growth within a key customer segment.
Market positioning, go-to-market restructuring, and leadership alignment across the segment team.
Content & Entertainment
Recrafted the full strategic and operational model for a leading content house.
Enabling a re-structuring of shareholders, business strategy, organisation design, and process transformation - built for the next decade of content and IP creation.
Sports
Supported multiple sports organisations in growing their offering, audience, and commercial reach.
Fan engagement strategy, partnership development, and brand positioning across formats.
Tech - Mid-Market
Defined positioning and marketing approach for a scaling technology company.
Revitalised the branding, corporate positioning and messaging architecture, identified and developed key talent to re-boost the company's MarCom energy.
Personal Brand & Leadership
Positioned, launched, and rolled out a business leader's memoir - and communications.
Author strategy, publicity approach, and one-to-one leadership coaching for Comms.
Leadership Coaching & Grooming
Helping leaders develop an effective operating approach.
Coaching for senior executive engagement, personal effectiveness, and leadership presence.
Strategic Partners
Beyond its own consulting practice, The Linus Adventures works through a curated set of partnerships - bringing specialist depth to the table on Reputation, Advocacy, and ESG.
Astrum Reputation Advisory
Reputation · ESG · Advocacy
A partnership that enables corporations to strengthen their public reputation, build out their ESG frameworks, and develop their advocacy positioning - at a time when reputation is a competitive advantage in itself.
Visit Astrum →Aurum Equity Partners
Growth Capital · Investment
A partnership that enables businesses to fuel their growth ambitions and meet their capital needs - bringing financial expertise alongside TLA's strategic lens for founders and leadership teams ready to scale.
Visit Aurum →Board Practice
Sunil serves as an Independent Director to Listed Companies and is a Strategic Advisor to privately held companies. He supports Boards on Strategy, Governance, Growth and Sustainable Value Creation.
Get in Touch
Reach Sunil directly to explore how The Linus Adventures can help your business grow, your brand build, and your culture thrive.